Jolt and their forays into social gaming a la Facebook is more of an indication of GameStop wanting to try to get smarter as an organization as it relates to this growing online game market. You can imagine the kind of collaboration that can exist in terms of bringing games onto a platform and leveraging those. But they obviously share a common fiber in the ecosystem of free-to-play games. Do you see any kind of changes along those lines? Are these two groups going to work together, or are they going to continue working separately?Ĭhris Petrovic: I think the short answer there is both, in the sense that they’re going to continue to be independent, entrepreneur-driven entities. ![]() Q: You’ve already bought Jolt Online, and they’ve started to move into the direction of Facebook games with Gangsta Zombies. I think we’ll be moving pretty quickly to do that. I think the real big opportunity, obviously, is that as we’ve talked about trying to build our multichannel digital gaming platform and using as a destination portal and gateway for that platform, we want to begin working immediately on figuring out how we bring that audience that we have already - both on the Web site and the 500 million people who visit a GameStop store every year - to Kongregate. Shawn Freeman: I think from a public standpoint we’re not prepared to get into some of the specific details, as you might imagine. Q: How do you see this moving forward, as far as integrating Kong into the greater GameStop digital plan? From Kongregate, we heard from Jim Greer, who founded the company in 2006 with his sister, Emily. The GameStop executives on our call were Shawn Freeman, senior vice president of e-commerce and general manager of GameStop’s digital business and Chris Petrovic, general manager of the corporation’s digital ventures group. ![]() Would Kongregate retain its indie spirit now that it had been scooped up by a gaming giant? Would the site get drowned out in an onslaught of new advertisements? Just what was in it for the retailer, anyway? We spoke with a couple of GameStop executives and one of Kongregate’s co-founders to learn more about the practical aspects of the partnership. ![]() Once the news had a chance to settle in, it led to a number of obvious questions. Our parent company GameStop today announced that it had entered into a deal with Kongregate to purchase the popular online-gaming portal.
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